Understanding Movo's insights

You may be used to using paid focus groups and market research firms to understand the thoughts of your potential, current, or past customers.

With Movo, you're able to automatically understand key themes across every conversation from every family.

Movo automatically categorizes each conversation and aggregates information into an Insights Report.

This page highlights friction points, opportunities, and marketing opportunities from across your customer-base.

Ask AI

From anywhere on the Insights page, you can click the Ask AI button to speak directly with Movo. You can ask to see a list of families related to a particular insight (ie show me every family who complained about meetings feeling disorganized) or ask Movo for a completely new list of insights.